Introduction
This Cookie Policy explains what cookies are, what we use them for on our website, and how you can manage them. We’ve kept it short — if anything is unclear, message us and we’ll explain.
This policy works alongside our Privacy Policy, which sets out how we handle your personal data more generally.
What Are Cookies
Cookies are small text files that a website saves on your device — laptop, phone, tablet — when you visit. They’re widely used to make websites work properly, remember your preferences, and give the website owner a sense of how the site is being used.
On our site, cookies help us remember your booking as you fill it in, keep your session running while you check sizing, and understand which pages graduates spend time on so we can keep improving things.
What Cookies Collect
Some cookies collect information about how you use our website — pages viewed, gowns viewed, items added to your booking, and how you got to us in the first place.
The data passed by cookies is anonymous on its own — it won’t contain your name, email, or payment details. Where we link cookie data to your booking record, that link only happens once you’ve made a booking and given us those details directly.
How We Use Cookies
We use cookies on our website for the following reasons:
Essential website function. To keep the site working — saving your booking as you fill it in, remembering your size selection, and making sure the booking flow runs from start to finish.
Performance and analytics. To see how visitors use our website, which pages are most popular, and where things might be improved.
Personalisation. To remember your preferences and show you the right gown options based on what you’ve looked at before.
Marketing and advertising. To show you relevant A&F adverts on other websites and social media, and to measure how those campaigns are performing.
Social media. To let you share content on social media and to display content from our own social channels.
Affiliate tracking. If you arrived at our website through an affiliate or referral partner, to track that referral so we can credit them properly.
Types of Cookies We Use
There are two main types of cookies you might pick up while using our website:
Session cookies. These are temporary — they’re deleted as soon as you close your browser. They let you move around the site and use core features like the booking flow.
Persistent cookies. These stay on your device for a set period or until you delete them. They remember you when you come back, hold your preferences, and keep recently viewed gowns in mind.
Cookie Categories
We group cookies into the following categories so you can decide what to allow.
Strictly necessary cookies.
These are essential for the website to function and can’t be switched off. They’re set in response to actions you take — for example, starting a booking, setting your privacy preferences, or filling in a form. They handle things like security and the booking flow itself. You can block these in your browser settings, but parts of the site won’t work properly if you do.
Performance cookies.
These help us count visits and traffic sources so we can measure how the site is used and where it can improve. They tell us which pages are popular and how people move around the site. The information they collect is aggregated and anonymous. If you don’t allow them, we won’t know when you’ve visited.
Functional cookies.
These enable enhanced functionality and personalisation — remembering your preferences, showing recently viewed gowns, and supporting features that make the site easier to use. They may be set by us or by third parties whose tools we use. If you don’t allow them, some features may not work properly.
Targeting and marketing cookies.
These may be set through our website by our advertising partners. They build a picture of your interests so we can show you relevant A&F adverts on other sites. They don’t store personal information directly — they identify your browser and device. If you don’t allow them, you’ll still see adverts, just less targeted ones.
Third-Party Cookies
We work with third-party partners who may set cookies on our website to help with analytics, advertising and other services. These partners may include:
Analytics providers such as Google Analytics, which help us understand how visitors use our website.
Advertising partners such as Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Snapchat, and X, which help us deliver relevant adverts and measure how well our campaigns are working.
Payment providers which process your payment securely when you book.
Email and messaging providers which help us send booking confirmations and any marketing you’ve opted in to.
These third parties have their own privacy policies that govern how they use the data they collect. We recommend reading them:
Google: policies.google.com/privacy
Meta: facebook.com/privacy/policy
TikTok: tiktok.com/legal/privacy-policy
Pinterest: policy.pinterest.com/privacy-policy
Snapchat: values.snap.com/privacy/privacy-policy
X: twitter.com/en/privacy
Managing Your Cookies
7.1 On our website.
The first time you visit, you’ll see a cookie banner that lets you accept or reject the different categories. You can change your mind any time by clicking the cookie settings link in the footer.
7.2 In your browser.
You can also control cookies through your browser settings. Most browsers let you refuse or accept cookies, delete the ones you’ve already collected, and set rules for specific websites. Heads up — if you turn off too much, some parts of our site won’t work properly and you may not be able to complete a booking.
7.3 Where to find the settings.
Quick pointers for the most common browsers:
Chrome: Settings → Privacy and Security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Settings → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Cookies and site data
For more on managing cookies generally, see allaboutcookies.org/manage-cookies.
Opting Out of Targeted Adverts
If you’d rather not see targeted adverts, you can opt out through the following services:
Your Online Choices: youronlinechoices.eu
Digital Advertising Alliance: aboutads.info/choices
Network Advertising Initiative: optout.networkadvertising.org
Bear in mind that opting out doesn’t mean you’ll stop seeing adverts — it just means the ones you do see will be less tailored to your interests.
Changes to This Policy
We may update this Cookie Policy from time to time — for example, when we add or remove cookies, or when the law changes. The current version is always on this page, and the date at the top tells you when it was last updated.
Contact Us
If you have any questions about how we use cookies, get in touch:
10.1 More information.
For more on how we handle your personal data, see our Privacy Policy.
